Level 3 Diploma in Creative Media Production and Technology

This is going to be our recce because we believe that its an ideal place to record because its a simple place and it wouldnt complicate the audience.

Print Planning Idea - Have a model either male or female, they will have a photo taken by me, with a professional camera, and the composition of the model would be them holding the carmex next to their lips and smiling at the camera, this shows the audience what they are looking at and they would know what advert it is. Another Idea I have is two models using carmex. The shots I would use is a : Medium Close Up Extreme Close Up Establishing Shot

This is our results from our lip balm questionnaire, the questions that were asked were: 1) Do you use lip balm? Yes 2) What brand do you use? Burt’s bees/ Vaseline 3) How often do you use it? Every day/ 3 times a day 4) What is your favourite lip balm brand? Not sure/ 5) Why is it your favourite brand? Likes to try different types of brand 6) Do you prefer lip balms through the tub or tube? Tube is easier to use 7) What stands out to you in a lip balm advert? If the product looks appealing/ if it has good flavours. 8) Best cosmetic brand you've seen? None/ Likes to see equality As seen on the results 86% of people use lip balm and 13% do not use lip balm, and majority of people use the brand Carmex following Vaseline.  This image shows me how often do people use lip balm from every hour to once a day. From the results i can see that people use lip balm every hour. And the least is once a day. Also adding to this we asked what their favourite brand is and t...

What is psychographics? Psychographics is the study of 6 things, these are personality, values, opinions, attitudes, interests, and lifestyles. What is Mainstream? Mainstream  is current thought that is widespread. It includes all popular culture and media culture, typically disseminated by mass media. It is to be distinguished from subcultures and countercultures, and at the o pposite extreme are cult followings and fringe theories. What is an aspirer? Someone that  aims,  or  seek s   ambitiously;  be  eagerly   desirous, especially   for   something   great  or of  high   value . What is a succeeder? A succeeder is a person who achieves good things in life, or someone that reaches their goals.   What is resigned? Accepting  that something you do not like will  happen  because you cannot  change  it. What is Explorers? EXPLORERS Energetic, search for ...

Questions to the public: 1) Do you use lip balm? Yes 2) What brand do you use? Burt’s bees/ Vaseline 3) How often do you use it? Every day/ 3 times a day 4) What is your favourite lip balm brand? Not sure/ 5) Why is it your favourite brand? Likes to try different types of brand 6) Do you prefer lip balms through the tub or tube? Tube is easier to use 7) What stands out to you in a lip balm advert? If the product looks appealing/ if it has good flavours. 8) Best cosmetic brand you've seen? None/ Likes to see equality

What is it? How was it made? Who uses it? What is its history? How has it been advertised in the past.  *  Carmex describe it to be  " designed for all-over lip  use  and helps relieve both cold sore symptoms and dry, chapped lips." *If you allergic to it it will become  addictive  causing you to constantly purchase and use it. *Its  easy to use  it its squeezy tube. * it comes in  very portable  packaging. *Its the best selling lip balm in the  world . Alfred Woelbing, the founder of Carma Lab Incorporated, invented Carmex in 1936. Carmex is a salve for chapped lips and cold sores; the ingredients in Carmex are menthol, camphor, alum and wax.  Alfred Woelbing suffered from cold sores and invented Carmex to find a solution to his own health issues. Carmex's name comes from the "Carm" from Woelbing lab's name and "ex" was a very popular suffix at the time, which resulted in the name Carmex...

This advert is a Nike advert which has been produced very well, the advert itself is about a new football boot being released. This advert is really effective to the viewer/audience because of its many techniques, one would be the editing, the editing in the advert has been made to perfection and has been taken time into it. In post-production they use editing to change the normal players on the field to actual footballers, e.g. Ronaldo, Neymar and Rooney. They do this because they want to show the audience what famous footballers wear Nike, and the purpose of this is to send a direct message to the audience which mean that the audience should buy Nike because of these famous footballers, this is a very good persuasive way to make the audience buy the product. They would tend to aim this advert at young teenagers due to the fact that many inspire to be like some of these famous footballers. The meaning behind this would almost mean, ‘if they buy the new Nike football boot it would he...

O2 Advert/Sound:  Non-Diegetic ·          Music ·          Sound effects ·          Explosions ·          Voice Over Mise en scene ·          Space ·          Close up ·          Birds eye View ·          High Angle g

Denotation and Connotation. Denotation: Shot Type, Angle, Composition, Point of Focus, Lighting. Composition refers of a finished media products refers to overall layout and how all of the elements come together. This McDonalds advert shows the viewer what it’s meant to mean and what it connotes, as seen on the image the shot type is a medium shot which is generally used in a lot of print adverts, this is used because medium close up shots generally always show what a clear image of what its actual product is and what its meant to mean. Medium shots are used for dialogue sequences. I know that this image has also been Photoshop during post production because they have made the fries look like party horns which is really good and effective to the viewer/audience. This connotes that McDonalds is celebrating an anniversary or some type of celebration. I know this because of the slogan they have used ‘Celebrating 60 Golden Years’ this show and tells the audience that this adv...

Denotation and Connotation. Denotation: Shot Type, Angle, Composition, Point of Focus, Lighting, ·         Composition refers of a finished media products refers to overall layout and how all of the elements come together Mise en Scene: Props, Location, Costume, Logo and Slogan. Analysis of Coca Cola advert: This coca cola advert has a very effective way to make the audience want to buy the product, they do this through many ways. One being the stylistic codes, these are: Colour, Framing and angle, Movement, Composition or navigation, Mise en scene, Editing of moving image, Sound. However this is a still image so some wouldn’t apply. One that is really effective is the Mise en scene, as seen on the Image there is a lot of dark and plain colours however red stands out the most being the coke logo, this is effective because it draws the viewer/audience’s attention to the logo which is placed on the top left side of the advert and then towards the coke b...

Semiotics: Denotation-Connotations Denotation: What you see. (Actual meaning Signifier) Connotations: Hidden meanings, Hidden messages or what is being signified.    Universal Symbol: Coca Cola Slogan: Taste the feeling. Audience: Adults/Musicians/Teenagers- Concerts and Festivals. The Bottle will always be the focus area on any image. The model would tend to be out of focus. (Shallow depth of field) Anchorage: It connotes more meaning to the audience.

Humor: Humor is the tendency of experiences to provoke laughter and provide amusement. In this advert Humour is used because as seen on the ad, there are babies miming the adult as they dance on the mirror, and the creator of this advert purposely made the babies look like the adult, also the non diegetic sounds which would be the babies and the music correlate together to make it funny.    Emotional appeal: This advert is an Emotional advert because as seen the dog is made to be part of the family, however once the girl has a boyfriend the dog is almost to not known and is not getting as much attention, however as soon as the car comes into the ad everything changes to back how it was and the dog is part of the family again. The purpose of this is to show that the car makes family happier and together. Bandwagon: This advert is a bandwagon advert because as seen in the advert its snowing and there a athletes running and doing active things in the snow an...