Induction; Coke Zero Analysis

Denotation and Connotation.

Denotation: Shot Type, Angle, Composition, Point of Focus, Lighting,

·        Composition refers of a finished media products refers to overall layout and how all of the elements come together

Mise en Scene: Props, Location, Costume,

Logo and Slogan.

Analysis of Coca Cola advert:

This coca cola advert has a very effective way to make the audience want to buy the product, they do this through many ways. One being the stylistic codes, these are: Colour, Framing and angle, Movement, Composition or navigation, Mise en scene, Editing of moving image, Sound. However this is a still image so some wouldn’t apply. One that is really effective is the Mise en scene, as seen on the Image there is a lot of dark and plain colours however red stands out the most being the coke logo, this is effective because it draws the viewer/audience’s attention to the logo which is placed on the top left side of the advert and then towards the coke bottle itself. The colour red could connotes many things however one that everyone would know it being is ‘loving’ or ‘romantic’. The props used in this advert are fairly simple, as seen there is only a coke bottle and a guitar, they done this because they wanted to keep it as simple as possible and not complicate the viewer/audience. Another reason they done this is that they want to send a direct message to the audience and be as straightforward as possible, the message would imply that ‘Coke is refreshing no matter where you are and what you’re doing’ In post-production they used Photoshop to make the lighting and colours more bold so that it's easier for the audience to know what’s going on and what they see, for example the rain in the background has been made brighter this is because they want show the audience a clear image on what’s going on. One main thing they made easier to see is the text on the bottle, I can see that they made the colour red on the bottle more visible and bold. Moving onto the camera angle, the type of shot would be a medium close up shot, Medium shots are used for dialogue sequences, and they allow the viewer to pick up on the character's movements and gestures. Body language is important to conveying emotion, and the medium shot remains close enough to capture that emotion. As in this advert the models body language is fairly normal, however the photo itself has a shallow depth of field, this means that the model and the background would be blurred out and the point of focus would be aimed at the coke bottle, this is probably the most effective because this makes the audience look at the product straight away.