Induction: Advertising: Persuasive methods

Humor:


Humor is the tendency of experiences to provoke laughter and provide amusement. In this advert Humour is used because as seen on the ad, there are babies miming the adult as they dance on the mirror, and the creator of this advert purposely made the babies look like the adult, also the non diegetic sounds which would be the babies and the music correlate together to make it funny.   

Emotional appeal:


This advert is an Emotional advert because as seen the dog is made to be part of the family, however once the girl has a boyfriend the dog is almost to not known and is not getting as much attention, however as soon as the car comes into the ad everything changes to back how it was and the dog is part of the family again. The purpose of this is to show that the car makes family happier and together.
Bandwagon:



This advert is a bandwagon advert because as seen in the advert its snowing and there a athletes running and doing active things in the snow and this directly shows the viewer that the equipment and footwear of nike is durable in all conditions, and the purpose of this is to get viewers and the audience to buy nike and join the bandwagon and have shoes that is durable in all weathers. The actual message behind this would be 'If you don't have nike you wont be able to survive in all conditions.

Punishment / fear:

This advert is punishment and fear, i can see this because in this advert they use the little child as the main person and use him to say, if the adult was to carry on smoking the little child would always feel that way, and the punishment and fear in this would be that the adult should be scared about the risk of their life and their child and stop smoking.

Reward / hope:



In this advert, it shows people winning the lottery. The producer of this uses people as a good way to influence other viewers to buy this lottery and give them 'hope' that they will win one day.

Experts:



In this advert, shows a expert in washing that uses vanish and showing the audience what its like to use other products other than vanish and then compares each and shows that vanish is better. This has an effect on the audience to say they should buy vanish for tough stains because of the results of vanish.

 Testimonial:

 This testimonial ad shows me that women from the public are trying out doves new product and they give their honest opinion, this has an effective effect on the viewer because it makes the audience think that random people are giving honest opinions and so they should trust them, however what they don't know is that people are being paid.

Repetition:

This advert, is full of repetition, and the whole purpose of this is to get it in the audiences head, another reason is for them to remember what brand/company to get to when they need help or need something for their head.

Comments

Post a Comment

Popular posts from this blog

Silhouette Photography.

Image
Silhouette  Doesn’t matter what backdrop cuz your frame is your soft-box Distance makes a difference  Can put two lights together to make a rectangle Turn the light up to 6 Move person back but it will make your frame smaller Turn light to 6 to 4 or it will be too bright. Used no reflector boards, because we did not reflect no light onto the face. The background is used with a soft box, a softbox is  a frame with a cloth covering used to diffuse the light from a flash or floodlight. The number on the softbox was 6 this means it was too bright, so the next image the softbox light got lower.  This image has reflector boards, this means that the light reflects of the boards to create a silhouette, however there isn't enough light.  At this point we told the model to turn towards the reflector boards, this would help the light reach her face so it creates the perfect silhouette effect. Moving onto this point we changed the soft box li...
Read more

Mise en scene/ Black Panther.

Image
The opening scene we are analysing is called Black Panther. The Genre is   Action , adventure  ,  science fiction  and  Fantasy  . For example the background which can be known as an  establishing  shot  is called a  CGI   , they use computer graphics to generate a believable location , for example the waterfalls aren't actually there , they implicate them in to go alongside with the genre and setting of the film . In black panther there is particularly a lot of action being shown , most camera angles are being shot from a low angle which could symbolise each character has a particular moment of power. They may feel inferior to one another . There is a particular part in this scene where there are close ups of the cameras face which then makes him the point of focus  Mise en scene ; The  lightning  in this scene is artificial light , the way its dark could foreshadow the future that something...
Read more

High Key Photography Studio.

Image
Infinity Lightning- This forms High key lighting. (Very bright, not much shadow) The two lighting to light the backdrop, they need to be on the highest setting/power. Reflector board goes in front of the two lights that lights up the backdrop. When taking an image, have the model in front of the backdrop lights, and then set the model lights up.  If you get an image from google, must have a good resolution,  Macbook User: Scott MacBook Password: nikonmaster  Projection Photography Use projector to change backdrop or on model Can put the projector anywhere e.g the floor or behind the model etc. Use continues lighting If you use an image from google make sire it has a good resolution The closer the smaller the image gets. 
Read more