Induction: Lip Balm- Primary Research.

This is our results from our lip balm questionnaire, the questions that were asked were:

1) Do you use lip balm? Yes

2) What brand do you use? Burt’s bees/ Vaseline

3) How often do you use it? Every day/ 3 times a day

4) What is your favourite lip balm brand? Not sure/

5) Why is it your favourite brand? Likes to try different types of brand

6) Do you prefer lip balms through the tub or tube? Tube is easier to use

7) What stands out to you in a lip balm advert? If the product looks
appealing/ if it has good flavours.

8) Best cosmetic brand you've seen? None/ Likes to see equality

As seen on the results 86% of people use lip balm and 13% do not use lip balm, and majority of people use the brand Carmex following Vaseline. 

This image shows me how often do people use lip balm from every hour to once a day. From the results i can see that people use lip balm every hour. And the least is once a day. Also adding to this we asked what their favourite brand is and the most picked one was Carmex, this helps gain an idea on how we could record our advert.
 Finally this image shows me that people prefer the tube lip balm and not the tub, and also we found our mode of age which is 16-24, this also helps us give an idea on what to record and what type of target audience we would target it at.

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