Induction: Secondary Research- Lip Balm Advert
- What is it?
- How was it made?
- Who uses it?
- What is its history?
- How has it been advertised in the past.
*If you allergic to it it will become addictive causing you to constantly purchase and use it.
*Its easy to use it its squeezy tube.
* it comes in very portable packaging.
*Its the best selling lip balm in the world.
Alfred Woelbing, the founder of Carma Lab Incorporated, invented Carmex in 1936. Carmex is a salve for chapped lips and cold sores; the ingredients in Carmex are menthol, camphor, alum and wax. Alfred Woelbing suffered from cold sores and invented Carmex to find a solution to his own health issues. Carmex's name comes from the "Carm" from Woelbing lab's name and "ex" was a very popular suffix at the time, which resulted in the name Carmex. Alfred sold carmex from the trunk of his car. Alfred would travel to every single pharmacy and leave samples behind, this would help him increase sales. Over years Carmex has been ranked #1 by pharmacys and would go on to sell a lot. In 1980 Carmex introduced the squeezable tube making it the company's first significant change in packaging. Today Carmex comes in a tube, stick or jar.
Why does it tingle? - Two natural ingredients in Carmex® Classic Lip Balm—camphor and menthol give it a cooling effect and help relieve the irritation of dry, chapped lips.
In fact, many people are allergic to both of these ingredients, which can make their lips sting slightly and feel extra-sensitive. But dermatologist Dr. Whitney Bowe says, “Only some people are sensitive to these effects of menthol and camphor, so many people can use the lip balm without a problem.”
Petroleum and mineral oil are actually two of the best, most soothing moisturizing ingredients in Carmex.
Beeswax: This is often contaminated with propolis, a gluey substance secreted by bees that is a building block and repairing substance for their hives. Helping to rebuild the damaged skin on the lips mainly.
Salicylic acid: a beta-hydroxide acid often found in acne medications. That it’s in Carmex to lightly the exfoliate skin.
Benzocaine: a topical anaesthetic that Carmex says relieves pain and itch.
(#thecut.com)
0.4% substance in original product contain phenol of petroleum, helps reduce burning and itchiness on dry lips.
1.7% camphor laurel trees, acts as a cooling agent that alleviates pain and itching, as mild local anaesthetic.
0.7% of menthol, can also serve as an anaesthetic. Provides a cooling and soothing feeling to the lips.
Only a small amount of salicylic acid is incorporated, causes the dry skin on the lips to fall off so that new skin can absorb the substances menthol and camphor.
In 2008 cherry and strawberry lip balm flavors were introduced and had appearance on Oprah spreads the news that carmex sold more than one billion jars.
Carmex lip balm, with its familiar yellow-capped tiny jar, has served its customers loyally for almost 70 years with virtually no fanfare and no advertising or any real marketing effort to speak of. But all that's about to change. The venerable brand has decided it needs to establish a brand identity among chapped-lip consumers and has hired a new sales manager--a former employee of rival Blistex--to oversee the company's sales and growth. The company also has started advertising, is launching new lines, and will even add flavors such as cherry and strawberry in the fall.
Paul Woelbing, parent company Carmax Lab's controller and grandson of product founder Alfred Woelbing, said after so many years it's finally time to give the company a face. "We've had our own little world where we come in, make Carmex and ship it out every day. But we have not gone out to meet the buyers," said Woelbing, who works with father Don, the company's president, and brother Eric, the vice president. Its first ad campaign this winter took Carmex officials to New York and Chicago, where they hung billboards, bright yellow, of course, handed out magnets and blitzed areas with yellow posters proclaiming: "It tingles" and "It heals." More campaigns will follow, they say. But traditionalists needn't worry; the trademark yellow packaging's not going anywhere. "People sort of think it's like blue jeans or something else," Woelbing said. "It's almost like an iconic product."
To celebrate the launch of the of the hit movie (Snoopy and Charlie Brown)Carmex teamed up with 20th century FOX for a new promotional campaign for some limited edition peanuts lip balms.They brought the colourful campaign to by utilising livery taxi advertisement.
Ingredients - The active ingredients of Carmex lip balm are camphor (1.7%), menthol (0.7%), salicylic acid, and phenol (0.4%). The inactive ingredients, in order of greatest used to least used in the product, are petrolatum, lanolin, cetyl esters, paraffin wax, cocoa butter, beeswax, and flavour.
Why does it tingle? - Two natural ingredients in Carmex® Classic Lip Balm—camphor and menthol give it a cooling effect and help relieve the irritation of dry, chapped lips.
In fact, many people are allergic to both of these ingredients, which can make their lips sting slightly and feel extra-sensitive. But dermatologist Dr. Whitney Bowe says, “Only some people are sensitive to these effects of menthol and camphor, so many people can use the lip balm without a problem.”
Petroleum and mineral oil are actually two of the best, most soothing moisturizing ingredients in Carmex.
Beeswax: This is often contaminated with propolis, a gluey substance secreted by bees that is a building block and repairing substance for their hives. Helping to rebuild the damaged skin on the lips mainly.
Salicylic acid: a beta-hydroxyl acid often found in acne medications. That it’s in Carmex to lightly the exfoliate skin.
Benzocaine: a topical anaesthetic that Carmex says relieves pain and itch.
(#thecut.com)
0.4% substance in original product contain phenol of petroleum, helps reduce burning and itchiness on dry lips.
1.7% camphor laurel trees, acts as a cooling agent that alleviates pain and itching, as mild local anaesthetic.
0.7% of menthol, can also serve as an anaesthetic. Provides a cooling and soothing feeling to the lips.
Only a small amount of salicylic acid is incorporated, causes the dry skin on the lips to fall off so that new skin can absorb the substances menthol and camphor.
This advert is for Carmex and it shows the audience, that there is different types of flavours, as in this print advert its advertising the Lime Carmex, the producer of this print advert makes this very clear from the background image and the play on words, 'Sub Lime' which links to Sublime, Sublime means of very great excellence or beauty, and this advert is showing that this product is connoting beauty and excellence.
Moving onto the next print advert which looks similar to the 'Sub Lime' one, this one advertises mint, this shows the audience that they are advertising the mint flavour carmex, this is very similar to the other print advert because it still has the short and snappy catchphrase, 'min tense' is also play on words for intense, this could connote to the audience that there is an intense feeling when using the min carmex.
Why does it tingle? - Two natural ingredients in Carmex® Classic Lip Balm—camphor and menthol give it a cooling effect and help relieve the irritation of dry, chapped lips.
In fact, many people are allergic to both of these ingredients, which can make their lips sting slightly and feel extra-sensitive. But dermatologist Dr. Whitney Bowe says, “Only some people are sensitive to these effects of menthol and camphor, so many people can use the lip balm without a problem.”
Petroleum and mineral oil are actually two of the best, most soothing moisturizing ingredients in Carmex.
Beeswax: This is often contaminated with propolis, a gluey substance secreted by bees that is a building block and repairing substance for their hives. Helping to rebuild the damaged skin on the lips mainly.
Salicylic acid: a beta-hydroxyl acid often found in acne medications. That it’s in Carmex to lightly the exfoliate skin.
Benzocaine: a topical anaesthetic that Carmex says relieves pain and itch.
(#thecut.com)
0.4% substance in original product contain phenol of petroleum, helps reduce burning and itchiness on dry lips.
1.7% camphor laurel trees, acts as a cooling agent that alleviates pain and itching, as mild local anaesthetic.
0.7% of menthol, can also serve as an anaesthetic. Provides a cooling and soothing feeling to the lips.
Only a small amount of salicylic acid is incorporated, causes the dry skin on the lips to fall off so that new skin can absorb the substances menthol and camphor.
Moving onto the next print advert which looks similar to the 'Sub Lime' one, this one advertises mint, this shows the audience that they are advertising the mint flavour carmex, this is very similar to the other print advert because it still has the short and snappy catchphrase, 'min tense' is also play on words for intense, this could connote to the audience that there is an intense feeling when using the min carmex.
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